Henry DeVries, MBA, co-founder and CEO of Indie Books International and a columnist with Forbes.com, speaks to thousands of business people each year on how to persuade with a story. In his writing and speaking he shares, in humorous ways, pragmatic strategies that can double sales results and achieve marketing returns of 400 percent to 2,000 percent.
He is also the president of the New Client Marketing Institute, a training company he founded in 1999. He is the former president of an Ad Age 500 advertising and PR agency and has served as a marketing faculty member and assistant dean of continuing education at the University of California, San Diego.
In the last ten years, he has helped ghostwrite, edit, and coauthor more than 300 business books, including his McGraw-Hill bestseller, How to Close a Deal Like Warren Buffett—now in five languages, including Chinese. He earned his bachelor’s degree from UC San Diego, his MBA from San Diego State University, and has completed certificate programs at the Harvard Business School.
As a result of his work, consultants and business owners get the four Bs: more bookings, more blogs, more buzz, and a path and plan to more business.
On a personal note, he is a baseball nut. A former Associated Press sportswriter, he has visited forty-one major league ball parks and has three to go before he “touches ‘em all.”
His hobby is writing comedy screenplays that he hopes will one day be made into films.
Henry DeVries can be reached at [email protected], or call him at 619-540-3031.
Humans Are Hardwired for Stories
Storytelling helps the 50 million Americans who sell for a living persuade on an emotional level. Maybe that is why companies like FedEx, Kimberly-Clark, and Microsoft are hiring storytelling experts to teach their executives to tell relatable stories. Nothing is as persuasive as storytelling with a purpose, and readers will learn the techniques of telling a great story employed by Hollywood, Madison Avenue and Wall Street.