Humans Are Hardwired For Stories

Storytelling helps the 50 million Americans who sell for a living persuade on an emotional level. Maybe that is why companies like FedEx, Kimberly-Clark, and Microsoft are hiring storytelling experts to teach their executives to tell relatable stories. Nothing is as persuasive as storytelling with a purpose, and readers will learn the techniques of telling a great story employed by Hollywood, Madison Avenue and Wall Street.

• How you can add persuasion power to presentations
• Eight great meta-stories you need to tell
• The art and science of storytelling
• Three key characters of persuasive stories: hero, nemesis, and mentor
• Why you should not be the hero of your own stories

If you want lessons on how to improve your persuasion power, with a dash of wry humor thrown in, then Persuade With a Story! is the book for you. I kept the price low at $10 so more people could benefit from this powerful message.