“This simple, powerful book shows business leaders how to attract clients, audiences, and followers by using effective storytelling.”
Author of Storytelling Made Easy
How Successful Dentists Use the POWER of STORY to Get More Referrals and Treat More Patients
When a patient is enthusiastic, he or she can be the best word-of-mouth referral source. Your online reviews will be more positive, and your rate of referrals will go up.
In this book you will discover the different types of stories that matter in your practice, along with a blueprint for developing short stories that can have an immediate impact in your case acceptance statistics. In fact, with a little work and practice, you will have a select group of stories to choose from that can be shared in your office and in your marketing efforts online. In this book you will learn:
- How you can add persuasion power to presentations
- Eight great metastories you need to tell
- The art and science of storytelling
- Three key characters of persuasive stories: hero, nemesis, and mentor
- Why you should not be the hero of your own stories
If you want lessons on how to improve your persuasion power, with a dash of wry humor thrown in, then Persuade With a Case Acceptance Story! is the book for you.
Meet the Authors
Penny Reed is the founder and president of the Dental Coaching Institute, Inc. She works with dental teams who want to raise the bar on their performance and create an office culture where the entire team looks forward to coming to work every day. As a speaker, she teaches dental audiences how to grow their practices by 25 percent or more. She is also the author of Growing Your Dental Business.
Penny can be reached at penny@pennyreed.com.
Henry DeVries is the CEO of Indie Books International, a company that works with consultants and professionals who want to attract high-paying clients by marketing with a book and speech. He trains business leaders how to sell more services by persuading with a story. He is the author of twelve books on marketing, including How to Close a Deal Like Warren Buffett and Client Attraction Chain Reaction.
Henry can be reached at henry@indiebooksintl.com.
Mark LeBlanc, CSP runs a speaking business in Minneapolis. He conducts presentations for professionals who want to create an extreme sliver of focus and put more money in their pocket. He has given over a thousand presentations and conducted over 150 business retreats called The Achievers Circle. He is the author of five books including Growing Your Business and Never Be the Same.
Mark can be reached at Mark@GrowingYourBusiness.com.